Microsoft in deal with Semafor to create news for AI chatbot

By Muhammad usman Feb 11, 2024
create news for AI chatbot

Overview create news for AI chatbot

Microsoft has entered into a collaboration with media startup Semafor to leverage its create news for AI chatbot development, amidst facing a multibillion-dollar lawsuit from the New York Times.

Under this partnership, Microsoft is providing financial support to Semafor to sponsor a breaking news feed named “Signals,” the exact amount of which remains undisclosed but is described as “substantial” for Semafor by a knowledgeable source.

Signals will deliver breaking news and analytical insights on significant events, aiming to present diverse perspectives from around the world, aligning with Semafor’s mission since its inception in 2022.

create news for AI chatbot

Ben Smith, co-founder of Semafor, underscores that Signals’ content will be exclusively authored by journalists, with AI serving as a research tool to inform the posts.

In addition to this collaboration, Microsoft is announcing partnerships with journalistic organizations such as the Craig Newmark School of Journalism, the Online News Association, and the GroundTruth Project.

These collaborations emerge against a backdrop of growing concerns within media companies regarding generative AI and its potential impact on their operations. While grappling with how to leverage AI for improvement, there’s also apprehension about losing traffic and revenue to AI chatbots capable of producing human-like content rapidly.

Gina Chua, Semafor’s executive editor, has been instrumental in developing Semafor’s AI research tools, powered by ChatGPT and Microsoft’s Bing.

She emphasizes, “Journalism has always leveraged technology, and this represents a significant opportunity, offering tools that are a leap above many others.”

During breaking news events, Semafor journalists will employ AI tools to swiftly gather reporting and commentary from various global news sources in multiple languages. A Signals post might incorporate viewpoints from Chinese, Indian, or Russian media, with Semafor reporters providing summaries, context, and proper citations.

Noreen Gillespie, a former Associated Press journalist now with Microsoft, states, “Journalists must embrace these tools to adapt and thrive in the digital age.”

Semafor, founded by Ben Smith, former BuzzFeed editor, and Justin Smith, former CEO of Bloomberg Media, operates on funding from individuals like 3G Capital founder Jorge Paulo Lemann and KKR co-founder Henry Kravis. With over 500,000 subscriptions to its free newsletters, Semafor generated over $10 million in revenue in 2023 and is nearing profitability.

create news for AI chatbot

Ben Smith outlines their approach: “We aim to counter the rushed, fragmented nature of internet-breaking news by offering confirmed facts and sophisticated analysis.”

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